AAR - Managing Symbolic-Value Creation across industry Boundaries
Publication originale : Managing Symbolic-Value Creation across industry B (...)
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Managing Symbolic-Value Creation across industry Boundaries
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Date et lieu de l'entretien : Vendredi 4 juin 2004 -
International Semiotic Institute-Imatra, Finland


Réalisation : Camille BONNEMAZOU (ESCoM-FMSH, Paris, France) , Peter STOCKINGER (INALCO et ESCoM-FMSH, Paris, France)


Langue(s) : English English


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Présentation


Davide RAVASI is Professor in management at Bocconi University, Milan. His background is in Organisation Theory but his interest in design and fashion brought him to the field of consumer’s behaviour and semiotics.
As he says, a lot of products are sold not just for what they do but also for what they mean. That's why he studies organisations which are involved in that process of symbolic value production, analysing issue of design and branding.
You can visit Davide RAVASI personal website at Bocconi University








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