Amsud : la médiathèque latinoaméricaine Azéri Buta : Le portail consacré à la Culture Azerbaïdjanaise Averroès : la médiathèque France-Maghreb Diversité linguistique et culturelle Mondialisation et développement durable Peuples et cultures du monde Sémiotique, culture, communication|
Informations
Date et lieu de l'entretien : Vendredi 4 juin 2004 - International Semiotic Institute-Imatra, Finland
Contact : contact-aar@msh-paris.fr
Réalisation : Camille Bonnemazou (ESCoM-FMSH, Paris, France) , Peter STOCKINGER (INALCO et ESCoM-FMSH, Paris, France)
Langue(s) :
 English |
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Présentation
Davide RAVASI is Professor in management at Bocconi University, Milan. His background is in Organisation Theory but his interest in design and fashion brought him to the field of consumer’s behaviour and semiotics. As he says, a lot of products are sold not just for what they do but also for what they mean. That's why he studies organisations which are involved in that process of symbolic value production, analysing issue of design and branding. You can visit Davide RAVASI personal website at Bocconi University |
